Last updated: August 27, 2025
Your privacy is important to us. This Privacy Policy explains how Domera (“we,” “us,” or “our”) collects, uses, and protects your personal information when you visit our website (adu-checklist.com) or purchase our digital products. Domera is a company registered in Estonia, and we comply with applicable privacy laws, including the EU General Data Protection Regulation (GDPR). We aim to be transparent about our data practices in a friendly and clear manner.
By using our website or purchasing our products, you agree to the collection and use of information in accordance with this Privacy Policy. If you have any questions about how we handle your data, please contact us using the information provided at the end of this policy.
We only collect personal information that is necessary to provide our services and enhance your experience. This information falls into a few categories:
Information You Provide to Us: When you make a purchase or contact us, you may provide certain personal details. This includes:
Name: We collect your name (first and last name) during checkout to personalize your order and for our records.
Email Address: We require your email to deliver the product download link, send you a receipt, and communicate important updates or support information.
Payment Information: To process payments, you will provide credit card or other payment details. However, Domera does not see or store your full payment card information. Your payment data (e.g., card number, expiration date, security code) is collected directly by our payment processor, Stripe or Paypal, on our behalf. We may retain non-sensitive transaction details such as the last four digits of your card, the transaction ID, or the billing country, but full payment details are securely handled by Stripe/Paypal.
Billing Address: In some cases (for example, if required for payment verification or invoicing), you might provide a billing address. We store this only if needed for compliance (e.g., tax calculations) and record-keeping.
Other Information: If you contact us via email or a contact form, we will collect whatever information you choose to provide in that communication (such as questions, feedback, or support requests).
Information We Automatically Collect: When you visit adu-checklist.com, our system and third-party tools may automatically gather some information about your device and how you interact with our site. This data helps us improve our website and marketing. It may include:
Technical Data: IP address, browser type and version, device type (desktop or mobile), operating system, and device identifiers. This information is typically collected through server logs and cookies.
Usage Data: Pages or products you viewed, the URL that referred you to our site, the dates/times of your visits, and how you navigate and interact with our pages (for example, whether you clicked on certain links or how long you stayed on a page).
Cookie Data: See the “Cookies and Tracking Technologies” section below for more details, but in short, cookies and similar technologies may collect information about your browsing actions and preferences on our site.
Information from Third-Party Tools: We use certain third-party services that collect data on our behalf:
Meta Pixel (Facebook/Instagram): We have installed the Meta Pixel on our site for advertising and analytics purposes. This tool may collect information about your actions on our site, such as when you view a product page or make a purchase. The Pixel can help us understand the effectiveness of our Facebook/Instagram ads and may cause you to see related ads from us on those platforms. The data collected via the Pixel may include your IP address, a timestamp, product IDs of items you viewed or purchased, and other browser information. If you are a Facebook user, this data might be associated with your Facebook account (per Facebook/Meta’s policies). Please see Meta’s own privacy policy for details on how they process this information.
Stripe (Payment Processing): As mentioned, when you enter payment details, you are interacting with Stripe’s systems. Stripe may collect data necessary to process the payment and to prevent fraud. This can include your payment card data, IP address at time of checkout, and other order information. Stripe’s role is as a data processor for us, and they are required to protect your information. (For more details, refer to Stripe’s Privacy Policy available on their website.)
We do not intentionally collect any sensitive personal information such as race, religion, health data, biometric data, or government ID numbers. We also do not knowingly collect any personal information from children (see the “Children’s Privacy” section below).
Domera uses the collected information for the following purposes:
To Fulfill Orders and Provide Services: The primary use of your personal data is to process your purchase and deliver your digital products. For example, we use your name and email to send you the download link and receipt. If there are any issues with your order (such as download problems or payment issues), we will use your information to contact you and resolve the matter.
To Communicate with You: We may send you service and transactional emails, such as purchase confirmations, receipts, and updates on any changes to our products or Terms of Service. These communications are necessary to serve you as a customer.
For Customer Support: If you reach out with questions, feedback, or need help with our products, we will use your provided information (like email and order history) to assist you. We aim to respond promptly and address your needs effectively.
Marketing and Promotions: With your consent or as otherwise permitted by law, we may use your email address to send you marketing communications. This could include newsletters, information about new or related products, special offers, or content updates that might interest you as someone interested in ADUs. We strive to make such emails relevant and infrequent. You can opt out of marketing emails at any time by clicking the “unsubscribe” link in any promotional email, or by contacting us directly. (Note: Even if you opt out of marketing messages, we will still send essential transactional emails, like those about your purchases or changes to terms/policies.)
Remarketing and Advertising: We use the Meta Pixel to help us with targeted advertising. This means if you visit our site or purchase a product, you might later see ads for Domera or our ADU guides on platforms like Facebook or Instagram. We use data from the Pixel to show ads to people who have visited our site or to find people with similar interests. The information helps us measure ad effectiveness (for example, seeing if someone who clicked an ad ended up purchasing). All such usage is in line with Meta’s terms for advertisers. If you prefer not to see targeted ads from us, you can adjust your ad preferences on those platforms (see the Cookies/Tracking section below for more options).
Analytics and Site Improvement: We may use the browsing and usage data (often aggregated or pseudonymized) to understand how users interact with our site. This helps us identify trends, such as which pages are most visited or where users drop off in the purchase process. By analyzing this data, we can improve our website layout, content, and services. For instance, if we notice many users from a particular country, we might consider adding content relevant to that region. Or if a certain page has a high bounce rate, we’ll investigate and try to make it more useful.
Legal and Compliance: Finally, we may use or retain personal information to comply with legal obligations or to protect our rights. For example:
We keep transaction records to fulfill accounting and tax requirements.
We may use data to prevent fraud, chargebacks, or other misuse of our services (e.g., Stripe might alert us to fraudulent transactions, and we would use the data to block such attempts).
If required by law or authorities, we might use or disclose information to respond to lawful requests (for instance, fulfilling a court order or audit request).
To enforce our Terms of Service — for example, if someone is misusing our content in violation of the license terms, we might use their data (such as IP logs or purchase records) to investigate and take appropriate action.
We will not use your personal information for purposes other than those described above without seeking your consent or unless authorized by law. We also do not engage in any automated decision-making that produces legal or similarly significant effects on you using your personal data (all our processing involves some human decision-making, especially in marketing and support contexts).
What Are Cookies?
Cookies are small text files that websites place on your device (computer, tablet, or phone) when you visit. They are widely used to make websites work efficiently and to provide information to site owners. Similarly, we may use pixels or tags (like the Meta Pixel) which are snippets of code that track user actions and preferences.
How We Use Cookies: Domera’s website uses cookies and similar tracking technologies for a few reasons:
Essential Cookies: These are necessary for the basic functioning of our site. For example, if our site uses a shopping cart or checkout page, an essential cookie might remember the items you’ve added or keep you logged in during the checkout process. (Since our checkout is handled by Stripe, Stripe may also use cookies to facilitate the payment process securely.)
Analytics Cookies: We might use these to understand how visitors navigate our site. For instance, an analytics cookie can tell us if many people are visiting a particular page or if they find us via a certain referral link. This data is typically aggregated and doesn’t directly identify you. It helps us improve site structure and content.
Advertising Cookies (Tracking Cookies): The Meta Pixel and similar tools set cookies to help with advertising. These cookies gather information about your browsing behavior on our site (such as pages viewed, actions taken, etc.). The Pixel then allows us to later show you ads on Facebook/Instagram or to measure the results of our ad campaigns. For example, a cookie might let us know that “User X visited the pricing page but didn’t complete a purchase,” and we might then show an ad to User X later with a reminder or special offer. All of this is done in a privacy-conscious way—we do not see your personal identities from this cookie data, and we rely on Meta to match things on their side.
Your Choices: We believe in giving you control over your data, and that includes cookies:
Cookie Consent: If you are in a region where consent is required (such as the EU/EEA), our website may display a cookie notice or banner when you first visit, allowing you to accept or reject non-essential cookies. You can always adjust your preferences later by using our cookie settings tool (if available) or by clearing cookies in your browser.
Browser Settings: Most web browsers let you refuse new cookies, delete existing cookies, or be notified when cookies are set. Please note that if you disable cookies in your browser, some features of our site (especially the checkout process) may not function properly. For example, if Stripe’s essential cookies are blocked, you might have trouble completing a purchase.
Opting Out of Tracking: For advertising cookies like the Meta Pixel, you have additional options:
Via Meta/Facebook: If you have a Facebook account, you can opt out of seeing personalized ads from us (and other companies) by adjusting your ad preferences in your Facebook settings. Facebook also honors certain user choices like the “Your Ad Choices” program (optout.aboutads.info) which allows you to opt out of targeted ads from participating advertisers.
Do Not Track: Our site currently does not respond to “Do Not Track” signals from browsers (which is a setting that indicates your preference not to be tracked across sites). However, the other options described (cookie consents and ad preferences) are available to control tracking.
Third-Party Tools: You can use browser extensions or privacy tools to block cookies or trackers (for example, browser plugins that block Facebook tracking). Keep in mind this may affect how well some features work.
We do not use cookies to collect personally identifiable information without your consent. Cookies are primarily used to enhance your experience (like keeping you logged in) and to allow us to market our products more effectively to interested customers. For more details on our use of cookies or guidance on how to opt out, feel free to contact us.
Domera treats your personal information with care and confidentiality. We do not sell your personal data to third parties. We only share your information in the following circumstances:
Service Providers (Processors): We share information with trusted third-party service providers who perform services on our behalf. These providers are given access to data only as needed to perform their functions, and they are contractually obligated to safeguard it. The main types of service providers we use are:
Payment Processor – Stripe: As noted, Stripe handles payment transactions. They will receive information such as your payment card details, email, name, IP address, and order amount to process the payment and screen for fraud. Stripe is PCI-DSS compliant (a strict security standard for payment processing). We have a data processing agreement with Stripe to ensure your data is protected.
Email Service Provider: We may use an email delivery service (for example, an email marketing platform or SMTP service) to send transactional emails (receipts, download links) and marketing emails (newsletters, if you subscribed). This means your name and email address, and the content of the email, are handled by that provider for the purpose of sending you emails. We only work with reputable providers with strong security and privacy policies.
Analytics/Advertising Partners: The data collected through tools like Meta Pixel or any analytics scripts may be processed by those third parties (e.g., Meta/Facebook in the case of Pixel). They use the data to provide us aggregated insights and advertising services. We ensure that any such partners are compliant with relevant privacy laws and ideally offer a way for you to opt-out (as described above in the cookies section).
Web Hosting and IT: Our website is hosted on servers provided by a third-party hosting company. Therefore, any data you provide through our website (including personal information) will be stored on their servers. Our hosting provider is GDPR-compliant and employs security measures to protect data. Similarly, if we use cloud storage or backup services, your data might pass through those systems in a secure manner.
Customer Relationship Management (CRM): We use GoHighLevel to securely manage customer relationships, including storing your contact details, purchase history, and email preferences. This helps us provide customer support, deliver downloads, and send relevant communications.
Business Transfers: If Domera undergoes a business transition, such as a merger, acquisition, or sale of assets, your personal information might be transferred to the successor entity. If such a transfer happens, we will ensure that your data remains protected and subject to the same privacy commitments. We would also provide notice on our website (and, if feasible, via email) to inform you of any change in data ownership or use, along with any choices you may have.
Legal Requirements: We may disclose your personal information if required to do so by law or in response to valid requests by public authorities (for example, to comply with a court order, subpoena, or regulatory demand). We may also disclose information if we believe in good faith that it is necessary to investigate or protect against harmful activities to Domera, our customers, or others (such as fraud prevention or addressing security breaches). This includes sharing information with law enforcement or government agencies when we are legally compelled to and when it’s necessary to protect our rights or the rights and safety of third parties.
With Your Consent: In cases where we want to share your information for some other purpose not covered above, we will ask for your consent. You would have the choice to opt-in. For example, if we ever wanted to feature a customer testimonial with personal details, we would only do so with your explicit approval.
In all scenarios of sharing, we strive to share only the minimum information necessary for the task. We also require any third party receiving personal data from us to handle it with similar care and only use it for the purposes we’ve agreed upon.
We take the security of your personal information seriously. Domera implements a variety of security measures to protect your data from unauthorized access, use, alteration, or destruction. These measures include:
Encryption: Our website is secured via SSL/TLS encryption. You can verify this by the “https://” in our URL and the padlock icon in your browser’s address bar. This means any data you send through forms (like the checkout page) is encrypted in transit. Stripe’s payment forms are also encrypted and securely transmitted.
Secure Storage: Personal data we hold is stored on secure servers. We limit access to these servers and databases to authorized personnel only. Our service providers (such as our web host and email provider) also employ security measures and are vetted for strong security practices.
Access Controls: Within Domera, access to systems that contain personal data (for example, our customer database or email list) is restricted to team members who need it to perform their job (need-to-know basis). Each authorized person has unique credentials, and we employ best practices like strong passwords and two-factor authentication where possible.
Monitoring and Testing: We keep our software, website platform, and plugins up to date to protect against security vulnerabilities. We also monitor for any suspicious activity on our website (such as repeated failed logins or unusual purchase patterns) to catch potential security issues early.
Stripe Security: For payment data, we rely on Stripe’s secure infrastructure. Stripe is certified as a PCI Service Provider Level 1, which is the highest level of certification in the payments industry. They use encryption and tokenization to protect card data. When you enter your card details, that information is sent directly to Stripe and never passes through our servers in plain text.
Despite all these measures, no method of transmission over the internet or electronic storage is 100% secure.Therefore, while we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security. In the unlikely event of a data breach that affects your personal information, we will notify you and the appropriate authorities as required by law.
You also play a role in keeping your data secure. Please use a strong, unique password if you create an account anywhere on our site (if account creation is offered) and keep your download links or any login details confidential. If you ever suspect a vulnerability or have security-related concerns, let us know immediately so we can address it.
We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Here’s how this generally works:
Purchase and Account Information: We keep records of your purchases (name, email, products bought, transaction date, amount) indefinitely or until we no longer need the information to provide services to you. This helps us provide “lifetime access” to your downloads – for example, if you lose your file and contact us in the future, we can verify your purchase and re-send the link. It also helps with accounting and tax records, as we are typically required to keep sales information for a certain number of years (for instance, 7 years under some tax laws).
Email Communications: If you’ve subscribed to our newsletter or agreed to receive marketing emails, we will retain your contact information until you unsubscribe or ask us to delete it. If you opt out, we may keep your email on a suppression list to ensure we honor your opt-out (so we know not to email you).
Support Correspondence: If you contact us for support, we may retain those communications (including the email address and content of your message) for a period of time, so we have a history of your issue in case it recurs, and to train and improve our customer service. Typically, support emails are stored for a couple of years unless you request deletion earlier.
Analytics Data: Data collected through cookies and analytics tools may be retained in aggregate form. Often, we use aggregated data (which does not identify you personally) indefinitely for trend analysis. For more specific analytic logs, we might retain raw data for a shorter period (perhaps 14 to 26 months) and then either delete it or anonymize it.
Legal Compliance: We might keep data longer than stated above if required to comply with legal obligations or to resolve potential disputes. For example, if a refund or chargeback is disputed, we would keep relevant information until the matter is resolved, plus an appropriate duration in case of further legal action. We may also retain information as necessary to enforce our agreements or to protect our legal rights.
When personal data is no longer necessary for the purpose it was collected, and we are not required by law to keep it, we will delete or anonymize it in a secure manner. For instance, if you request that we delete your data (see “Your Rights” below) and we have no lawful reason to retain it, we will remove your personal information from our active systems and backups within a reasonable timeframe.
Domera is based in Estonia, but we serve customers around the world. When you use our website or buy products, your information may be transferred to and processed in countries other than your own. Specifically:
Our web servers may be located in a country different from where you reside (our hosting provider might host data in the EU, the US, or other regions – we choose reputable hosts that align with EU data protection).
We use service providers in various countries. For example, Stripe, Paypal and Meta (Facebook) are U.S.-based companies. The information handled by these providers (payment and advertising data, respectively) might be transferred to or stored on servers in the United States or other countries.
If you send us an email, the data in that email will pass through international email servers on its way to us.
Your Acknowledgment: By using our site or providing us with your information, you acknowledge this transfer, processing, and storage of your personal data in other countries. We understand that different countries have different data protection laws, but rest assured that wherever your data is processed, we will protect it as described in this Privacy Policy.
If you have questions about our international data practices or need more specific information about where your data might be stored, feel free to contact us. We can provide additional details as needed.
You have rights regarding your personal information, and Domera is committed to honoring these rights. Depending on your location and the applicable laws, your rights may include:
Right to Access: You can request a copy of the personal data we hold about you. We will provide you with a summary of the information, and explain how we use it, and who we share it with. (For example, you can ask, “What information do you have about me?” and we will provide the details – likely your name, email, purchase history, any email subscriptions, etc.)
Right to Rectification: If any of your personal information is inaccurate or incomplete, you have the right to ask us to correct it. For instance, if you notice we have a misspelled name or an outdated email address, let us know and we will update it.
Right to Erasure (Right to be Forgotten): You can request that we delete your personal data under certain circumstances. This could apply if, for example, the data is no longer necessary for the purposes it was collected, or if you withdraw consent and we have no other legal basis to keep it. Note that for active customers we do need to keep some information (like purchase records) for legal and operational reasons, but we will comply with deletion requests for marketing data or unused accounts wherever possible.
Right to Restrict Processing: You have the right to ask us to limit the processing of your data in certain situations. For example, if you contest the accuracy of your data, you can request we restrict processing while we verify the information. Or if you object to processing that we have justified on legitimate interests, you can request restriction while we consider your objection.
Right to Object: You can object to certain types of processing. For example, you have an absolute right to object to your personal data being used for direct marketing purposes. If you object, we will stop using your data for that purpose immediately. You can also object to processing based on a legitimate interest (like some of our analytics or improvement activities), and we will consider your objection and whether our need to process the information outweighs your privacy rights.
Right to Data Portability: For data that you have provided to us, and that we process by automated means based on your consent or to fulfill a contract with you, you can request to receive that data in a common, machine-readable format. This right is more relevant to services where you might provide a lot of data (like social networks); for Domera, it might apply to things like your account info and purchase history. If you request it, we can provide your data in a CSV or similar format.
Right to Withdraw Consent: If we are processing any of your personal data based on your consent, you have the right to withdraw that consent at any time. For example, if you consented to receive our newsletter, you can unsubscribe and we will stop sending it. Withdrawing consent will not affect the lawfulness of any processing we conducted prior to your withdrawal.
Right to Complain: If you believe we have not handled your personal information properly or have infringed your rights, you have the right to lodge a complaint with a supervisory authority. Domera is under the jurisdiction of the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon). You can contact them or the equivalent authority in your country. Of course, we would appreciate the chance to address your concerns directly first, so please feel free to reach out to us and we’ll do our best to resolve the issue.
How to Exercise Your Rights: To exercise any of the rights above, please contact us at [email protected] with your request. We may need to verify your identity before fulfilling the request (to protect your privacy, we wouldn’t want to give your data to the wrong person). Verification might involve confirming details of your past transactions or other information we have on file. We will respond to your request as soon as possible, and at least within the timeframe required by law (generally within 1 month for most requests under GDPR, with a possibility to extend by 2 further months if necessary, in which case we’ll inform you of the delay and the reason).
Please note that some rights are subject to limitations. For example, we can’t delete data that is required to fulfill an ongoing contract with you or data we are legally obligated to keep. If we decline your request, we will explain why (unless we are legally prevented from providing details, in the case of a legal investigation, for instance).
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will:
Post the updated policy on this page with a new “Last updated” date at the top, so you can see at a glance when it was last revised.
If the changes are significant, we may also provide a more prominent notice, such as a banner on our website or an email notification. For example, if we were to start collecting additional personal information or using data in a substantially new way, we would let you know in advance so you can review the changes.
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Continuing to use our website or services after a revised Privacy Policy is posted means you have accepted the changes, to the extent permitted by law. If we update the policy, we will not reduce your rights under this Privacy Policy without your explicit consent.
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please do not hesitate to reach out. We are here to help and take your privacy queries seriously. You can contact Domera at [email protected]
We will endeavor to respond to your questions or concerns promptly and professionally. Your trust is important to us, and we welcome feedback on any privacy matters.